| Founded
in the garden city of Lahore in 1948. We Brothers has been growing
very fast. Our initial focus was on providing everything including
laboratory glassware and chemicals to labs everywhere in Pakistan.
The first big change took place in 1976 when our founder Mr.Nazar-ur-Rahman
Rana handed over the management to the second generation of the
Rana family. Mr.Zohair Rana was appointed Chief Executive of the
firm and he continues to hold this position today.
We Brothers decided to concentrate on selling
analytical instruments only in 1979. By the year 1988, We Brothers
was already considered as one of the top three instrument companies
in Pakistan. During these formative years foundations were laid
for very long lasting business collaborations with world class companies
like Varian Inc., Leco Corporation, Thermo Orion, Thermo Spectronic,
Sartorius AG, Labconco Corporation and the Foss Group which includes
Foss Electric and Foss NIRSystems.
We Brothers has been converted into a private
limited company effective July 01, 2002. Our head office remains
at Lahore but we have a very strong presence in Karachi and Islamabad.
We employ 40 people on full time basis. This includes 12 sales engineers
and 7 service engineers. We have built our business on our service
reputation and this is why the ratio of service to sales is 7:12.
Most of our sales and service staff are qualified
technical people and they have been trained by our various principals
abroad.
We cater to needs of laboratories in all
segments of the market particularly pharmaceutical, petroleum and
chemical, cement, fertilizer, sugar, food and the like. We are very
proud of our long standing relationship with universities and research
institutes in Pakistan.
The future looks very good for the company
as our business is growing and we continue to add carefully selected
complementary products in our product range. The latest addition
is Netzsch Germany for Thermal Analysis equipment and Lenzing from
Austria for the testing of various parameters in man made fibres.
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