| Founded in the garden
city of Lahore in 1948, We Brothers has been growing very fast.
Initially we were providing everything including laboratory glassware
and chemicals to labs everywhere in Pakistan. The first big change
took place in 1976 when our founder Mr. Nazar-ur-Rahman Rana handed
over the management to the second generation of the Rana family.
Mr. Zohair Rana was appointed Chief Executive of the firm and he
continues to hold this position today.
We made a strategic decision to shift our focus to sell and supply
only Analytical & Laboratory Instruments in 1979. By the year
1988, We Brothers was already considered as one of the top three
instrument companies in Pakistan. During these formative years foundations
were laid for very long lasting business collaborations with world
class companies like Varian Inc., Leco Corporation, Thermo Electron
Corporation (Thermo Orion Section, Bioscience Technology Division),
Labconco Corporation, Foss Analytical AB and Foss Analytical A/S.
We Brothers has been converted into a private limited company effective
July 01,2002. Our head office remains at Lahore but we have a very
strong presence in Karachi and Islamabad. We employ 40 people on
full time basis. This includes 12 sales engineers and 9 service
engineers. We have built our business on our service reputation
and this is why the ratio of service to sales is 9:12.
Most of our sales and service staff are qualified technical people
and they have been trained by our various principals abroad.
We cater to the needs of laboratories in all segments of the market
particularly pharmaceutical, petroleum, chemical, cement, fertilizer,
sugar, food and the like. We are very proud of our long standing
relationship with universities and research institute in Pakistan.
The future looks very good for the company as our business is growing
by 30% every year.
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